With the technological advancement globally, more people have easier access to the internet. Having to own a personal digital space has become an important consideration as it is convenient and it gets the message out quickly. However, one might think that as the significance of digital marketing increases, would the demand for printing decrease?
Amongst the heavy usage of social media and producing digital content, print is still very relevant to the marketing strategy.
Here are some reasons why:
Attractive and informative
The printers have also greatly enhanced over the years, being capable of printing high definition and sophisticated designs. With the physical copy, it even allows you to manipulate the shape and further tweak it to enhance the appeal. A huge amount of information could be placed within your prints as there are various sizes of paper available to print.
Memento for the receiver
Having a physical copy can leave a different feeling and impact on the receiver. Rather than just browsing through the internet and easily placing a bookmark on a website, people would actually have to spend some time finding a place to store this print out. That is if they took the effort to bring it all the way home with them, it shows that the print out has achieved a deeper impact on the receiver. This could even last longer as compared to reading the message online.
Certain materials such as newspapers and magazines are commonly circulated amongst people. With that in mind, if a physical print out is interesting and could spark an interest in a particular group of people. You can expect the print out to be passed around, which ultimately spreads the message, all achieved in a different manner as compared to sharing information digitally.
Interaction with outdoors
As people are on the move usually, they have a higher chance of viewing something such as a poster or billboard, or even pick up a flyer and brochures. These assets are still printed out and they play a big role in marketing strategy. At times, it may prove to be more beneficial to engage the intended with a unique personal touch as compared to through the use of the internet.
Never underestimate what a good print can do for you!