Printing technology continues to advance at an exponential rate. In recent years, digital printing has become popular for both commercial and personal use. Unlike traditional printing methods, digital printing offers high-quality prints with improved speed and accuracy. Digital printing also allows for more design freedom since it doesn’t require plates or templates. So what exactly is digital printing, and what benefits does it offer? In this post, we will take a deep dive and explore how digital printing works and its advantages. What is digital printing and how does it work?
Digital printing is a technology that allows the reproduction of digital images, texts, and designs onto various materials. The process begins with the creation of a digital file, which is then sent to a digital printer. Unlike traditional printing methods, digital printers don’t use plates or templates to transfer ink to paper. Instead, digital printers apply ink directly to the surface of the material. This process is called “drop-on-demand,” where the printer head spits out ink droplets onto the material in a controlled manner.
One of the primary benefits of digital printing is its high-quality output. Digital printers use a process called “variable data” to ensure that each print is of consistent and accurate quality. With variable data, each print is precisely the same as the first. It means that even with large printing jobs, each printout comes out as the same high standard as the previous, producing prints that are crystal clear and vivid in color.
Another benefit of digital printing is its exceptionally fast printing speeds. Digital printers can produce prints at up to 100 pages per minute, depending on the material and type of printer used. This is beneficial for businesses that need to produce large quantities of material quickly. By leveraging the economic advantage of digital printing, businesses can theoretically increase production speed by roughly 3 to 4 times, allowing them to concentrate on other essential aspects of their operations.
Digital printing also offers design freedom. Unlike offset printing, which uses plates, digital printing allows for personalisation, changes, and variations of message without the cost of creating new plates. With digital printing, you can experiment with different designs and print material with minimal effort.
In conclusion, digital printing is a game-changer for many industries. It has made it easier to produce high-quality prints, faster and more efficiently. Digital printing also allows businesses to customize their prints with enhanced design flexibility. The technology can produce crystal-clear, high-resolution prints at exceptionally fast speeds. No longer can offset printing claim dominion over print production. Overall, digital printing is a great alternative for printed materials, offering speed, flexibility, and economic advantages over traditional print methods.
